Over the past 20 years, advanced technologies and innovations have changed the way the hospitality industry brings value to travelers around the world. With all the opportunities, digital transformation is reshaping the industry, leaving some players behind, customers’ behavior has shifted with astonishing speed towards new, innovative experiences.
Digital transformation is, no doubt, one of the key drivers of industry growth today. But since the sudden COVID-19 pandemic outbreak hit the “pause button” hard-full stop, the hospitality industry especially is losing its positions day after day.
Nevertheless, consumers always continue to demand improved solutions and unique experiences. The industry is rapidly adopting new technologies to exceed their expectations and digitize the customer journey with one-tap check-ins, digital concierge services, voice-activated devices, chatbots, smart in-room technologies, advanced analytics, virtual-assistant platforms, enhanced direct bookings, and more to come.
Travel. Transformed.
Many companies from the hospitality industry are still only entering the new exciting world of digitalization. To create a more seamless guest experience, more hotels automate and streamline the travel processes, developing the advanced tools necessary to capture the full potential of data.
Moreover, considering that millennials are increasingly dominating the travel sector, hospitality companies should be prepared to curate and personalized travel offerings and to make a data-enabled transformation work. This generation of tech-savvy travelers prefers using apps for bookings and getting more personalized interactions. The cultural change, as well as the long-term impact of automation, machine learning, and even robotics, are here to stay.
Intellectsoft’s experts have developed an in-depth overview of digital transformation trends in hospitality and what to expect from hotels of the future presented in this infographics:
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What’s Next
Some things never change. Companies powered by data and advanced technologies will always be driven by people. Hospitality organizations are no different. They have to keep pace and grow into agile, reinvent themselves to become more relevant, and deliver engaging customer experiences.
Leaders have to bring to the fore some fundamental questions about values, cultural changes, privacy, and cybersecurity if they want to keep up with automation and machine learning solutions.
We empower companies and their hospitality workforce with tools like travel AI and chatbots, and data-driven insights to transform into intelligent operations. Are you and your organization ready to shift the mindsets and get the most out of innovations?